Rimmel & Love Island – (As Live) Fast-Turnaround Commercial

Overview

Created a national TVC using footage shot less than 24 hours before air. Coordinated with multiple teams to meet strict deadlines.

Contributions

• Directed all creative with ITV and editorial input

• Secured fast-track Clearcast approval

• Adapted scripts and visuals with variable footage

• Managed agency feedback cycles under time pressure

Results

• Delivered TVC under 24hr turnaround

• Met all broadcast and compliance deadlines

• Maintained strong brand tone despite rapid edits