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giffgaff
Giffgaff & The Voice – Sponsorship Social Campaign
Client: Giffgaff
Agency: ITV Creative & Partnerships
Role: Creative Producer / Director
Category: Social-First · Branded Content · Talent-Led
Overview
Multi-season social-first campaign as part of Giffgaff's sponsorship of The Voice UK.
Contributions
• Produced Q&A and interactive community content
• Captured behind-the-scenes studio footage
• Adapted scripts on site for quick turnaround
Results
• Strengthened brand engagement with The Voice audience
• Maintained alignment with live programming

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