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giffgaff

Giffgaff & The Voice – Sponsorship Social Campaign
Client: Giffgaff
Agency: ITV Creative & Partnerships
Role: Creative Producer / Director
Category: Social-First · Branded Content · Talent-Led

Overview

Multi-season social-first campaign as part of Giffgaff's sponsorship of The Voice UK.

Contributions

• Produced Q&A and interactive community content

• Captured behind-the-scenes studio footage

• Adapted scripts on site for quick turnaround

Results

• Strengthened brand engagement with The Voice audience

• Maintained alignment with live programming

Project Gallery

© 2009-2025 by MARTIN BASHIR.

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