The National Lottery & The Voice

The National Lottery & The Voice – Q&A Social Content
Client: The National Lottery
Agency: ITV, TheStorylab (Carat)
Role: Creative Producer / Director
Category: Talent-Led · Branded Content · Social-First

Overview

Produced branded content featuring Olly Murs for The Voice. Navigated COVID and gambling compliance restrictions.

Contributions

• Directed remote and in-person shoots

• Coordinated all compliance and production logistics

• Delivered high-quality branded video content

Results

• Exceeded engagement targets

• Delivered on time despite complex constraints

The National Lottery & The Voice

Overview

Contributions

Results

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